Before you dive right in and publish something on social media, let’s take a step back and look at the bigger picture. The first step is to think about your social media strategy.
What are your goals?
How can social media help you achieve your business goals? Some businesses use social media for increasing their brand awareness, others use it for driving website traffic and sales. Social media can also help you generate engagement around your brand, create a community, and serve as a customer support channel for your customers.
Which social media platforms do you want to focus on?
The major social media platforms, mentioned above, are Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube.